Reader Questions: Branding

Photo By Raiscara Avalon

What is branding?

Branding is about creating an experience. It’s about long term relationships and building trust. It’s real, honest and authentic. Or at least it should be. It’s your reputation.

It’s also mostly out of your control. How do you like them apples?

Brand is not transactional. Brand is forever. – Gary Vaynerchuk

Everyone and their brother is out there telling you to work on your personal brand. But no one is telling you how, did you ever notice? That’s because other people’s perceptions make up a large percentage of your personal brand – and that’s the part you can’t work on.

But don’t give up hope – there are things that you can work on. You can give away your best content for free like Gary Vaynerchuk and many others. You can work on your skills while you are doing so. You can even find a happy medium in a place like Medium where you can work on your writing skills and make a little money. 

Image by Gerd Altmann from Pixabay

You are in control of what you put out there.

Just be yourself. People can spot a fake a mile away. It really is that simple. Trust me, you do not want to be labeled a fake in today’s society. Everyone on the planet with internet (and many who don’t) will know before night falls wherever they are. Anything you do is permanent, and people will know instantly. But the best part? Until you are fairly well known, no one will care.

Don’t stress it, just do it. – Raiscara Avalon

A brand is more for a corporate entity anyway. Somehow as a society, we have decided that non-corporate entities needed them too, then it trickled down to freelancers and the like, and now to everyday people. Just think of it as your reputation and you will be fine. Build your body of work, whatever that might be, keep showing up and doing the work.

The brand will happen naturally.

Be more concerned with character than reputation. Character is what you are, reputation is what people think you are. – John Wooden

Got questions? Email me at readerquestions@raiscaraavalon.com and I’ll do my best to answer them!


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